Simpsons Movie Promotion: Chicago Kwik-E-Mart Photos

[...] Duke asked me how I felt about serving highly relevant ads next to my story. I understand where he’s coming from. In journalism school, it’s been drilled into me that overly relevant advertising in a magazine or newspaper can compromise an audience’s trust. It’s a false worry though. With Google’s Adsense program, there’s a third party serving the text and image ads that show up. I couldn’t talk them into manipulating the ads if I wanted to. I think newspapers should take advantage of that extra layer of insulation to offer their readers more relevant, useful advertising. Links to low-interest loans just won’t cut it on a story about a 7-Eleven. [...]